Industry Marketing Materials

We produce this 4 color, 11x17, 2-sided sales tool for Schwarze Industries. It's purpose is to sell refurbished traded-in street sweepers. It is inserted into an industry related magazine and mailed. There is a plate change mid-run to replace the mailer panel with the advertisement to accomodate this dual purpose.

This client wanted an informational newsletter to go out to all its customers...

...and chose us to produce it because we could handle all aspects of the job: interviewing, investigative reporting, writing, design, layout and production.

The Supervac Quarterly began in 1991 as a simple newsletter, with an initial circulation of around 2,000. In its third year, the newsletter was re-positioned as American Sweeper magazine, which quickly became the industry's leading magazine. The publication has won APEX Awards for Publication Excellence in every year it has been published.

Recent circulation has exceeded 25,000, with a readership that includes many of America's public works professionals. The magazine also positioned the client, Schwarze Industries, Inc., of Huntsville, Alabama, as the innovation leader in its industry.

All current and past issues of American Sweeper magazine are on the Internet as a component of the award-winning American Sweeper Forum.

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